As a Fashion Blog Writer, you'll craft engaging, SEO-optimized articles that resonate with our audience of fashion enthusiasts. Your content will highlight our dress collections, provide styling advice, and incorporate visual elements created in Canva. You'll collaborate with our marketing/ SEO team to align blog posts with seasonal campaigns, product launches, and SEO strategies to boost site visibility and conversions.
* Research and write compelling blog posts (500-1500 words) on topics like dress trends, seasonal styling, fabric guides, and outfit ideas.
* Optimize content for SEO, including keyword research, meta descriptions, alt text for images, and internal linking to Shopify product pages.
* Create eye-catching visuals, infographics, and social media graphics using Canva to accompany blog posts.
* Integrate Shopify features, such as embedding product carousels or links, to enhance user engagement and drive sales.
* Collaborate with the editorial team to brainstorm content calendars and ensure posts align with brand voice—fun, approachable, and empowering.
* Analyze blog performance using tools like Google Analytics and adjust strategies to improve traffic and engagement.
* Stay updated on fashion industry trends, particularly in dresses (e.g., silhouettes, materials, and cultural influences).
Must have experience using Shopify
-comfortaqble using canva
Must understand a basic knowledge of dresses, silhouette shapes, and keywords surrounding dresses
-must excel at following directions and use templates and formatting we approve
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